I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.
Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.
It’s a great time to start offering products and services online today, but it could also be a good option to have in the future.
If there’s one thing this virus has shown us, it’s that we need to be able to adapt. So let’s adapt.
The little update banners we put up the first few weeks were a nice first step, but since this new normal is here to stay, we have to go much further than that. We need to turn our websites into vibrant digital storefronts. Here’s how.
On the other hand, most sleazy slimeballs in business have no hesitation marketing themselves. Does your business or nonprofit result in making people happier? Yes? Then it’s your OBLIGATION TO HUMANITY to put it out there so other people can find it and benefit from it. Here’s 5 tips for marketing without feeling slimy: Understand […]
Building your audience and inspiring action via social media has never been more critical. As our audiences are all stuck at home, organizations and small businesses are realizing that a strong online presence is no longer a “one day maybe” sort of project. It needs to happen now. But where to begin? One of my […]
A couple weeks ago I had a full lineup of projects into the summer, I was looking for airline tickets for a trip in the next few weeks, and had a decent lineup of content ready to roll out. Now that the world turned upside down, it’s hard to plan for next week, let alone […]
Everybody is thinking all day long about COVID-19. How can you enter that conversation without following the mainstream narrative everyone else is following? How can you meaningfully add to the conversation?
So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! ? Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]
I’ve been in business for four years now, and guess what? I’m a terrible salesperson. I’m useless, I’m terrible. I can’t make people buy things that they don’t wanna buy. I hear words like sales and close the deal, and it makes me feel anxious. The beginning of my sales woes The worst job I […]
This is a boring post. But boring is better than a nightmare. And ensuring that your organization has access to these 6 key accounts will prevent you from a nightmare scenario for your business or nonprofit.
When I was younger, my family would take occasional trips to New York City, and often end up in Little Italy for dinner. There were dozens of quality-looking restaurants, but we kept walking. The problem was, they had space. And my mom wanted to find the best. We didn’t have any friends in the area […]
You might have noticed that when you go for a search, how much more information is being pulled out by Google, so you don’t need to actually go to websites. Any business or organization needs to start thinking about how to stand out in the Google universe. And not just focus on SEO and getting people to click on your little blue link.
So I quickly started listening to podcasts, watching YouTube videos, going through online courses, and reading guides of how do you do this whole business thing? How do you find clients? How do you have a client meeting? How do you write a proposal? How do you decide about pricing? So what you have to […]
Sure, technology might be turning lots of us into digital zombies, but it’s not all bad out there. Here are some marketing and social media trends that I feel pretty good about.
Thankfully I’m not worried about that happening anymore… but it’s taken a long time to build up the confidence to actually feel like I belong in this space. The Veil of Normalcy When you’re feeling insecure, you feel like the only way to get by is to hide behind a veil of normalcy. At least […]
Want to get more reach on your social media posts? There’s a couple of really key fundamentals that apply to every social media platform out there. All of these tools are free and they make a lot of money. How do they make that money? By selling ads. Your Eyes Lead to Their Profits The […]
I never start my workday by checking email. Instead, I start with four simple tasks that I save in an Evernote, I copy the table freshly for the new day and then I take a few moments to answer each of the questions. First, what are my priorities? Before I get bogged down in the […]
Humans have a nasty tendency to see our unique traits as weaknesses. We wish we could be more like our professional idols and successful competitors, and we look at our own oddities with contempt.
The reality is, people today crave authenticity. People want to do business with real people.
It’s not about planning out the perfect course and then embarking on it. It’s about diving in, taking imperfect action, reflecting, then doing it again until you find what works. Plan, but don’t overthink. God knows how many brilliant businesses will never exist because they live in somebody’s brain who is afraid to take imperfect action.
But here’s the fun part—even if you don’t specifically serve European users, we all need to be in compliance because people living in the EU can access your site. Hypothetically you could be fined 20 million Euros or more for failing to comply. So even if this is the most boring blog post you read today, it could save you 20 million Euros.