Strategic Website Partnerships
Your website should be working toward something.
Too often, organizational websites drift. They launch with momentum, then gradually fall out of sync with the programs, campaigns, and goals they're meant to support. Updates happen reactively. Opportunities get missed. Nobody's steering the ship.
Strategic Website Partnerships change that.
We become a trusted partner who understands your mission, knows your site inside and out, and helps you make confident decisions about what to prioritize, what to build, and what to leave alone.
When a new campaign launches, a program evolves, or leadership asks "what should our website be doing?"—you'll have someone in your corner who can help you answer that question and act on it.
Every partnership begins with strategy.
We start with a Website Strategy & Discovery Session to understand your organization's goals, audiences, and constraints. We assess your current website and identify what's working, what's not, and where the real opportunities are.
This results in a Website Roadmap—a practical plan that guides our work together over the coming year.
Then we execute, together.
What's Included
Annual Strategy Session
Once a year, we step back to assess your website and set priorities for the year ahead.
Priority Initiatives
Each quarter includes a defined number of initiatives, scoped collaboratively and tracked in your roadmap.
Website Roadmap
A working document tracking goals, opportunities, and planned initiatives—updated as things evolve.
Ongoing Strategic Guidance
When questions come up—about direction, tradeoffs, or what's worth doing—you'll have someone to think it through with.
Quarterly Check-Ins
Regular meetings to review progress, adjust priorities, and plan the next round of work.
Proactive Oversight
We keep an eye on your site's health, performance, and alignment with your goals, not just when something breaks.
Full Website Maintenance
A full Care Plan is included, covering software updates, security, backups, and support credits for day-to-day needs.
Who This is For
Strategic Partnerships work well for organizations where:
- The website directly supports programs, fundraising, sales, admissions, or operations
- You want a trusted advisor who knows your site and can help guide decisions
- Your team has limited bandwidth for web strategy but real goals to accomplish
- You're ready to invest in the website as a genuine asset
Pricing & Commitment
Pricing is customized based on the roadmap we create during discovery—what you need to accomplish, how quickly, and the level of ongoing support that makes sense.
Partnerships are typically structured as 12-month engagements with quarterly milestones. At the end of the year, we review what we've accomplished and decide whether to continue, adjust the scope, or transition to a standard care plan.
Let's Talk
If your website has drifted—or you're unsure how to move it forward—we'd be happy to have a conversation.
