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The Spacious Blog

The Generational Difference in Donors

April 29, 2022
Nonprofit

There is a huge difference in how generations think about donations to nonprofits. Older generations tend to be more institutionally aligned. This means they would repeatedly donate to a particular organization, church, political party, etc. In the younger generations, like millennials and Gen-Zers, donors tend to make donations based on what emotionally resonates with them […]

Tapping the Power of Social Proof

April 28, 2022
How To| Small Business

Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof.  Social proof is also the most important form of marketing while also being the most difficult to […]

A Quick & Simple Guide to Writing Effective Blog Posts

March 22, 2022
Nonprofit| Small Business

Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog.  By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]

Why Nonprofit Websites Generally Suck

February 3, 2022
Nonprofit

Most nonprofit websites don’t convert well, which is marketing-speak for “they suck at getting visitors to take any meaningful action.” These websites don’t generate many donations, mailing list sign-ups, new members, or event attendees. Why? Because—generally speaking—most nonprofit websites are all about the organization at the expense of the visitor’s attention and interest. These nonprofits […]

Spacious is Growing!

January 11, 2022
News

A few updates to our workflow and our team to kick off the new year.

Password Management 101 for Nonprofits

August 27, 2021
Nonprofit

Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Joanne, who was two-communication-managers ago. The organization’s […]

How to Stand Out in Your Industry

August 24, 2021
How To | Small Business

The Art of Gathering Useful Feedback

July 5, 2021
How To

What’s Your Story?

June 11, 2021
Small Business

27 Things I Learned From 5 Years in Business

May 21, 2021
How To | Small Business

I Got My 35th Care Plan Client!

April 14, 2021
Uncategorized

How To Unlearn Boring

March 16, 2021
How To

Think About Your Audience’s Needs, Then Your Own.

March 10, 2021
Nonprofit | Small Business

How to Pick the Right Image Type + Size For Your Website

February 4, 2021
How To | Nonprofit | Small Business

A Little TLC: Why Your Website Needs Maintenance

January 15, 2021
Nonprofit | Small Business

Plan Out Your Nonprofit Website Build in 10 Steps

December 23, 2020
Nonprofit

It’s time to redesign your nonprofit’s website, but you don’t know where to start. Here’s my best advice for planning and executing a project that saves you money, avoids common pitfalls, and results in a website you love.  Step 1. Define your nonprofit’s goals This is where you get your big picture goals in order. […]

The Key To Creating Worthwhile Content

December 11, 2020
How To| Small Business| Video

What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]

11 nonprofit newsletter ideas

11 Ideas For Your Next Nonprofit Newsletter

December 9, 2020
Nonprofit

Coming up with ideas for your nonprofit newsletter is tough. That’s why we did it for you. Here are some ideas you can write about for your next nonprofit newsletter. Send Your Updates Sending out updates in your newsletter is a great way to keep people informed about your nonprofit. Sometimes social media algorithms don’t […]

Parking Tickets

December 4, 2020
Small Business| Video

One morning a few months ago I woke up and took a look outside at my car. Guess what I saw? That’s right. A parking ticket. The automatic reaction when any normal person see’s a parking ticket is anger and confusion. In my case I felt it was justified because I live on a normal […]

The Attention Economy

December 1, 2020
Nonprofit| Small Business| Video

We live in an attention economy. The scarcest resource is people’s attention as there is more competing for our finite attention than ever before. So you’re trying to get attention for your business, for your cause, etc. you first need to embrace the fact that nobody inherently gives a shit. Everybody is trying to get […]

What’s in it for me?

December 1, 2020
Nonprofit| Small Business

Every single time you come across a piece of content on the internet, a subtle voice in your head will be asking, what’s in it for me? We’re always asking that questions because that’s just the way we are. There is more content posted today than you could read in a lifetime. So we need […]

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