The Spacious Blog
We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.
It’s Not Just a Matter of Open vs. Closed for Small Businesses
I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]
How Much of a Runway Do You Need to Start a Business?
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
How To Write a Good About Page For Your Small Business
The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.
Lockdown Website Revamp Part 3: How to Build an Audience Through Timely, Original Content
Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.
It’s a great time to start offering products and services online today, but it could also be a good option to have in the future.
If there’s one thing this virus has shown us, it’s that we need to be able to adapt. So let’s adapt.
Be Social on Social Media
So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! 😱 Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]
How To Find Images For Your Nonprofit’s Website and Social Media
You don’t need a large budget to make your nonprofit shine with quality images. Invest some times (and maybe a bit of money) and reap the rewards of a more engaged audience and a better image.
SEO Tutorial For Nonprofits: Why SEO is a Balancing Act Between Content and Optimization
SEO (Search Engine Optimization) is a great way to draw a higher amount of quality search traffic to your website. It’s completely free (if you do it yourself) and only requires a bit of knowledge about common keywords and search queries your ideal website visitor uses in order to get started.
The Insider’s Guide to Successful Nonprofit Website Projects
A bit over 9 years ago, I got my first job out of college at Philadelphia LISC. For the next 5 years at various organizations in Philly and Mexico City, I was entrenched in the business of growing the impact of nonprofits and seeing the immense benefits they provided to the people and communities they […]
The 6 Key Internet Accounts Your Organization Needs to Control
This is a boring post. But boring is better than a nightmare. And ensuring that your organization has access to these 5 key accounts will prevent you from a nightmare scenario for your business or nonprofit.
What Is Mission-Driven Marketing & Why Is It So Important?
Arguably the best part of having a mission-driven business or nonprofit is making a real difference and reaping the positive feeling of supporting something greater than yourself. Sure, there are plenty of monetary benefits to mission-driven marketing that we’ll get into, but be sure to remain authentic and remember the reason why you wanted to support the cause in the first place.