The Spacious Blog
Most nonprofit websites have way too much content while simultaneously leaving their audience’s key questions unanswered. In order to focus on what matters, aim to answer these four key questions on your website. You can also use these questions in reverse to evaluate whether existing content is necessary. If it’s not directly helping to answer […]
The Most Important Skill in Business is Understanding Humans
I’m a sensitive introvert by nature, which means I’ve spent my life being (overly) attentive to what other people are thinking and feeling. This orientation towards the world has hindered my career in many moments, but I’ve realized recently that it’s been one of the traits that made my business work, even before I really […]
How To Consistently Come Up With New Ideas For Your Blog
We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.
It’s Not Just a Matter of Open vs. Closed for Small Businesses
I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]
How Much of a Runway Do You Need to Start a Business?
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.
Amid In The Panic, Don’t Freeze Up
A couple weeks ago I had a full lineup of projects into the summer, I was looking for airline tickets for a trip in the next few weeks, and had a decent lineup of content ready to roll out. Now that the world turned upside down, it’s hard to plan for next week, let alone […]
Finding Your Voice in the Coronavirus Crisis
Everybody is thinking all day long about COVID-19. How can you enter that conversation without following the mainstream narrative everyone else is following? How can you meaningfully add to the conversation?
Be Social on Social Media
So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! 😱 Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]
How To Find Images For Your Nonprofit’s Website and Social Media
You don’t need a large budget to make your nonprofit shine with quality images. Invest some times (and maybe a bit of money) and reap the rewards of a more engaged audience and a better image.
SEO Tutorial For Nonprofits: Why SEO is a Balancing Act Between Content and Optimization
SEO (Search Engine Optimization) is a great way to draw a higher amount of quality search traffic to your website. It’s completely free (if you do it yourself) and only requires a bit of knowledge about common keywords and search queries your ideal website visitor uses in order to get started.
The Insider’s Guide to Successful Nonprofit Website Projects
A bit over 9 years ago, I got my first job out of college at Philadelphia LISC. For the next 5 years at various organizations in Philly and Mexico City, I was entrenched in the business of growing the impact of nonprofits and seeing the immense benefits they provided to the people and communities they […]