A creative web company
Nonprofit
There is a huge difference in how generations think about donations to nonprofits. Older generations tend to be more institutionally aligned. This means they would repeatedly donate to a particular organization, church, political party, etc. In the younger generations, like millennials and Gen-Zers, donors tend to make donations based on what emotionally resonates with them […]
Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog. By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]
Most nonprofit websites don’t convert well, which is marketing-speak for “they suck at getting visitors to take any meaningful action.” These websites don’t generate many donations, mailing list sign-ups, new members, or event attendees. Why? Because—generally speaking—most nonprofit websites are all about the organization at the expense of the visitor’s attention and interest. These nonprofits […]
Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Joanne, who was two-communication-managers ago. The organization’s […]
When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it. If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]
One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]