Nonprofit

Streamlining the Path to Generosity: Donation Form Best Practices

November 16, 2023 | Comments Off on Streamlining the Path to Generosity: Donation Form Best Practices

Technology is primarily about reducing friction in our lives. Uber will have a driver waiting for you after a few clicks in the app. Alexa will have an Amazon box at your doorstep tomorrow just by saying the word (whether intentionally or not…). Food can be delivered to your door via Doordash without you needing […]

A handy, no-nonsense guide to website accessibility

June 13, 2023 | Comments Off on A handy, no-nonsense guide to website accessibility
An image of a path through a forest.

Many of our awesome clients have been asking about website accessibility recently. Accessibility is now a mainstream essential in any website, and more people want to ensure that their website is accessible for all. At Spacious, we love where this is going. But many people still don’t quite understand what accessibility is. They know they […]

Defining your brand and target audience as a nonprofit organization

May 1, 2023 | Comments Off on Defining your brand and target audience as a nonprofit organization

A brand’s main goal is to resonate with your target audience’s emotions. So before you can build a solid brand, you need to become deeply familiar with your audience. Otherwise you’ll be shooting in the dark.

AI is changing everything. What does that mean for content marketing?

February 28, 2023 | Comments Off on AI is changing everything. What does that mean for content marketing?
Abstract brain network connections. Brainstorming and self development concept. Abstract artificial intelligence. This is a 3d render illustration

AI is poised to reshape our lives and society over the next few years, in magnitude only rivaled by the introduction of the internet, smartphones, and social media. The implications are massive and far-reaching. It’ll change the way we interact with the internet and will dramatically shrink the kinds of jobs and tasks that “can […]

The challenge every nonprofit faces

February 17, 2023 | Comments Off on The challenge every nonprofit faces

Reposted Feb 17, 2023 My work tends to be split evenly between nonprofits and small businesses. Both of these are fundamentally the same in a lot of ways when it comes to things like marketing, websites, and an online presence. Both are trying to connect with their audience, build trust, and retain followers who will […]

What is mission-driven marketing & why is it so important?

February 10, 2023 | Comments Off on What is mission-driven marketing & why is it so important?

Reposted Feb 10, 2023 The best part of having a mission-driven business or nonprofit is making a real difference and reaping the “feel-good” feelings of supporting something greater than yourself. That is exactly why we work primarily with nonprofits and mission-driven businesses–we also like this feeling. We can’t get enough of it. You can use […]

The Beauty of Maintenance

January 13, 2023 | Comments Off on The Beauty of Maintenance

I used to dread maintenance. Whether cleaning the house or updating client sites, it lacked the gratification and excitement of new projects, big purchases, etc. Routine tasks are predictable and lack the promise of an exciting new future that’s better than the present. Newness is alluring. The excitement that drives me into new projects is […]

Time to do a January Audit!

January 12, 2023 | Comments Off on Time to do a January Audit!

It’s that time of year! Time to set yourself up for success by making sure you start with a solid foundation. January is when we recommend an annual audit—including your password management and other accounts, such as hosting and domains—for all of our clients, both nonprofits and small businesses. However, this can be done at […]

How to run a successful year-end giving campaign

November 18, 2022 | Comments Off on How to run a successful year-end giving campaign

This year, use your year-end giving campaign to tell a story that connects with your audience and makes them feel important. Try stepping outside the box, being bold, and closing this year’s fundraising out with a splash.

How to write quality content for your website

November 15, 2022 | Comments Off on How to write quality content for your website

On a website, content is king. Good content is clear, concise, and conversational, leading the user through a compelling narrative. In web design, typography, colors, and images prime the user’s emotional expectations for the content. You can’t design your way out of mediocre content. Whether you’re building a new website or looking to improve your […]

Confused about domain names? Here are 10 quick tips to get you started…

October 25, 2022 | Comments Off on Confused about domain names? Here are 10 quick tips to get you started…

Before you even have a website design, you’ll need a domain. This is the gateway to your site–the first thing a visitor sees before your page even loads. It’s important! I get a handful of questions on domain best practices when working with clients and potential clients after I ask them about their domain – […]

Planning for your new site

October 19, 2022 | Comments Off on Planning for your new site

When planning your website, the best place to start is a bit counter-intuitive: zoomed out. Focusing on the bigger picture first–deciding who the website is for, what it should achieve, and what your competitors are doing–makes it easier to align any changes you might make with the most important big-picture ideas and goals of your […]

Three key questions when starting a new website project

August 31, 2022 | Comments Off on Three key questions when starting a new website project

Planning your new website project can be intimidating. There are so many different directions you can take it. Do you want to be bold and flashy, or do you want to be refined and minimalist? Do you want something trendy or timeless? Most importantly, how do you plan a website that will define your brand […]

Don’t just focus on donors

June 23, 2022 | Comments Off on Don’t just focus on donors

When you focus on your beneficiaries, you not only better serve them, you make a powerful and authentic case to your donors about why they should support you.

The generational difference in donors

April 29, 2022 | Comments Off on The generational difference in donors

There is a huge difference in how generations think about donations to nonprofits. Older generations tend to be more institutionally aligned. This means they would repeatedly donate to a particular organization, church, political party, etc. In the younger generations, like millennials and Gen-Zers, donors tend to make donations based on what emotionally resonates with them […]

A quick & simple guide to writing effective blog posts

March 22, 2022 | Comments Off on A quick & simple guide to writing effective blog posts

Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog.  By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]

Why nonprofit websites generally suck

February 3, 2022 | Comments Off on Why nonprofit websites generally suck

Most nonprofit websites don’t convert well, which is marketing-speak for “they suck at getting visitors to take any meaningful action.” These websites don’t generate many donations, mailing list sign-ups, new members, or event attendees. Why? Because—generally speaking—most nonprofit websites are all about the organization at the expense of the visitor’s attention and interest. These nonprofits […]

Password management 101 for nonprofits

August 27, 2021 | Comments Off on Password management 101 for nonprofits

Nonprofits are generally a mess when it comes to password management. In my work as a web designer, working with a nonprofit that can’t find critical passwords when we need them is a regular occurrence. The website hosting account just expired, but nobody’s logged in there since Joanne, who was two communication managers ago. The […]

Think about your audience’s needs, then your own.

March 10, 2021 | Comments Off on Think about your audience’s needs, then your own.

When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it.  If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]

How to pick the right image type + size for your website

February 4, 2021 | Comments Off on How to pick the right image type + size for your website

One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]

A little TLC: why your website needs maintenance

January 15, 2021 | Comments Off on A little TLC: why your website needs maintenance

Just like phones and computers, websites need to be updated every once in a while in order to maintain performance. With every update missed, phones and computers gradually get slower performing basic tasks and running programs. The same goes for websites. When websites are not regularly updated and maintained, performance gradually degrades and it becomes […]

Plan out your nonprofit website build in 10 steps

December 23, 2020 | Comments Off on Plan out your nonprofit website build in 10 steps

It’s time to redesign your nonprofit’s website, but you don’t know where to start. Here’s my best advice for planning and executing a project that saves you money, avoids common pitfalls, and results in a website you love.  Step 1. Define your nonprofit’s goals This is where you get your big picture goals in order. […]

11 ideas for your next nonprofit newsletter

December 9, 2020 | Comments Off on 11 ideas for your next nonprofit newsletter
11 nonprofit newsletter ideas

Coming up with ideas for your nonprofit newsletter is tough. That’s why we did it for you. Here are some ideas you can write about for your next nonprofit newsletter. Send Your Updates Sending out updates in your newsletter is a great way to keep people informed about your nonprofit. Sometimes social media algorithms don’t […]

The attention economy

December 1, 2020 | Comments Off on The attention economy

We live in an attention economy. The scarcest resource is people’s attention as there is more competing for our finite attention than ever before. So you’re trying to get attention for your business, for your cause, etc. you first need to embrace the fact that nobody inherently gives a shit. Everybody is trying to get […]