Nonprofit

The Generational Difference in Donors

April 29, 2022 | Comments Off on The Generational Difference in Donors

There is a huge difference in how generations think about donations to nonprofits. Older generations tend to be more institutionally aligned. This means they would repeatedly donate to a particular organization, church, political party, etc. In the younger generations, like millennials and Gen-Zers, donors tend to make donations based on what emotionally resonates with them […]

A Quick & Simple Guide to Writing Effective Blog Posts

March 22, 2022 | Comments Off on A Quick & Simple Guide to Writing Effective Blog Posts

Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog.  By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]

Why Nonprofit Websites Generally Suck

February 3, 2022 | Comments Off on Why Nonprofit Websites Generally Suck

Most nonprofit websites don’t convert well, which is marketing-speak for “they suck at getting visitors to take any meaningful action.” These websites don’t generate many donations, mailing list sign-ups, new members, or event attendees. Why? Because—generally speaking—most nonprofit websites are all about the organization at the expense of the visitor’s attention and interest. These nonprofits […]

Password Management 101 for Nonprofits

August 27, 2021 | Comments Off on Password Management 101 for Nonprofits

Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Joanne, who was two-communication-managers ago. The organization’s […]

Think About Your Audience’s Needs, Then Your Own.

March 10, 2021 | Comments Off on Think About Your Audience’s Needs, Then Your Own.

When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it.  If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]

How to Pick the Right Image Type + Size For Your Website

February 4, 2021 | Comments Off on How to Pick the Right Image Type + Size For Your Website

One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]