Small Business

How To Consistently Come Up With New Ideas For Your Blog

May 29, 2020 | 0 Comments

We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.

It’s Not Just a Matter of Open vs. Closed for Small Businesses

May 22, 2020 | 0 Comments

I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]

How Much of a Runway Do You Need to Start a Business?

May 17, 2020 | 0 Comments

How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]

How To Write a Good About Page For Your Small Business

May 15, 2020 | 0 Comments

The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.

Lockdown Website Revamp Part 3: How to Build an Audience Through Timely, Original Content

May 6, 2020 | 1 Comment

Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.

Lockdown Website Revamp Part 2: Selling Online Now and In The Future

April 29, 2020 | 0 Comments

It’s a great time to start offering products and services online today, but it could also be a good option to have in the future.

If there’s one thing this virus has shown us, it’s that we need to be able to adapt. So let’s adapt.