Small Business

What’s Your Story?

June 11, 2021 | Comments Off on What’s Your Story?

You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]

27 Things I Learned From 5 Years in Business

May 21, 2021 | Comments Off on 27 Things I Learned From 5 Years in Business

This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far-from-ready but realized I’d never get things off the ground while working full-time at a […]

Think About Your Audience’s Needs, Then Your Own.

March 10, 2021 | Comments Off on Think About Your Audience’s Needs, Then Your Own.

When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it.  If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]

How to Pick the Right Image Type + Size For Your Website

February 4, 2021 | Comments Off on How to Pick the Right Image Type + Size For Your Website

One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]

A Little TLC: Why Your Website Needs Maintenance

January 15, 2021 | Comments Off on A Little TLC: Why Your Website Needs Maintenance

Just like phones and computers, websites need to be updated every once in a while in order to maintain performance. With every update missed, phones and computers gradually get slower performing basic tasks and running programs. The same goes for websites. When websites are not regularly updated and maintained, performance gradually degrades and it becomes […]

The Key To Creating Worthwhile Content

December 11, 2020 | Comments Off on The Key To Creating Worthwhile Content

What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]