Small Business

Three key questions when starting a new website project

August 31, 2022 | Comments Off on Three key questions when starting a new website project

Planning your new website project can be intimidating. There are so many different directions you can take it. Do you want to be bold and flashy, or do you want to be refined and minimalist? Do you want something trendy or timeless? Most importantly, how do you plan a website that will define your brand […]

Business Based on Abundance Instead of Scarcity

June 2, 2022 | Comments Off on Business Based on Abundance Instead of Scarcity

Instead of seeing your business and the marketplace as one of scarcity and competition, bring a mindset of abundance. Focus on maximizing the value you offer to clients and other business owners, rather than focusing on what you can get from them.

Tapping the Power of Social Proof

April 28, 2022 | Comments Off on Tapping the Power of Social Proof

Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof.  Social proof is also the most important form of marketing while also being the most difficult to […]

A Quick & Simple Guide to Writing Effective Blog Posts

March 22, 2022 | Comments Off on A Quick & Simple Guide to Writing Effective Blog Posts

Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog.  By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]

How to Stand Out in Your Industry

August 24, 2021 | Comments Off on How to Stand Out in Your Industry

Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]

What’s Your Story?

June 11, 2021 | Comments Off on What’s Your Story?

You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]