Small Business

Tapping the Power of Social Proof

April 28, 2022 | Comments Off on Tapping the Power of Social Proof

Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof.  Social proof is also the most important form of marketing while also being the most difficult to […]

A Quick & Simple Guide to Writing Effective Blog Posts

March 22, 2022 | Comments Off on A Quick & Simple Guide to Writing Effective Blog Posts

Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog.  By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]

How to Stand Out in Your Industry

August 24, 2021 | Comments Off on How to Stand Out in Your Industry

Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]

What’s Your Story?

June 11, 2021 | Comments Off on What’s Your Story?

You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]

27 Things I Learned From 5 Years in Business

May 21, 2021 | Comments Off on 27 Things I Learned From 5 Years in Business

This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]

Think About Your Audience’s Needs, Then Your Own.

March 10, 2021 | Comments Off on Think About Your Audience’s Needs, Then Your Own.

When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it.  If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]