Small Business

Yeah, now your site needs to use HTTPS

April 18, 2018 | Comments Off on Yeah, now your site needs to use HTTPS

Google Chrome will start flagging regular HTTP sites as “Not Secure” starting in July 2018. Which mean HTTPS is now mandatory, regardless of whether you consider your data in need of encryption.

Focus is more important than intelligence: how to eliminate distraction

April 5, 2018 | Comments Off on Focus is more important than intelligence: how to eliminate distraction

In this distracted world, the most focused person usually wins. So don’t fight distraction out of a sense of guilt or obligation. Instead, see it as low-hanging fruit: the easiest opportunity to improve your impact and get ahead.

How to use LastPass to securely simplify your life

February 15, 2018 | 3 Comments

Don’t be a liability to yourself and others—get a password manager like LastPass so you can start using secure, unique passwords for all of your important accounts.

Humanized web development

November 16, 2016 | Comments Off on Humanized web development

I decided to learn web development, largely driven by the belief that getting a website built or fixed shouldn’t be a painful process.

Effective social media marketing with limited time

July 19, 2016 | Comments Off on Effective social media marketing with limited time

Despite spending valuable creative energy every week typing witty tweets and profound blog posts, your engagement rates leave a lot to be desired. Here are six tips to focus your social media marketing strategy to better engage your audience without exerting much effort.

Audience first: your website isn’t about you

June 30, 2016 | Comments Off on Audience first: your website isn’t about you

Focusing on client needs first will position you as an authority in your field, rather than a business person struggling to make a sale. Your needs as a business owner are closely linked to the needs of your clients. When you focus on their needs first, your needs are often met as a result—but that doesn’t work in reverse.

Small business SEO: you’re better than you realize

May 10, 2016 | Comments Off on Small business SEO: you’re better than you realize

Instead of wasting your time trying to crack the formula (or paying thousands to an “expert” that promises to get you on the front page), focus on making your content relevant, updated, and logically organized.