- Tell a story of an interesting client/project.
- Explain your process. How do you do things? Why did you choose to do things this way?
- Where is your industry headed? What opportunities and threats lay ahead?
- Think of a question that clients ask you all the time. Answer it!
- Make a list of your favorite resources/websites/businesses relevant to your audience (e.g. 5 great websites for free stock photos).
- Write about something that is “industry standard” that you disagree with.
- Post some behind-the-scenes photos of your work place.
- Create a monthly roundup of articles that your target audience would enjoy.
- Explain a specific/unique service that you offer. (This is great for SEO as well).
- Create a list (like this one!) that helps your target audience.