Nonprofit

Five Easy Tips For Effective Video Conferencing

April 9, 2020 | Comments Off on Five Easy Tips For Effective Video Conferencing

If you’ve found yourself working from home over the past few weeks due to coronavirus, you’re not alone. And if you’re working remotely, you are probably diving headfirst into video conferencing whether you like it or not! You may be used to video conferencing already, but many people are new to this. So if you […]

Defining Your Brand and Target Audience as a Nonprofit Organization

March 30, 2020 | Comments Off on Defining Your Brand and Target Audience as a Nonprofit Organization

A brand’s main goal is to resonate with your target audience’s emotions. So before you can build a solid brand, you need to become deeply familiar with your audience. Otherwise you’ll be shooting in the dark.

Be Social on Social Media

March 12, 2020 | Comments Off on Be Social on Social Media

So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! ? Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]

How To Find Images For Your Nonprofit’s Website and Social Media

March 10, 2020 | Comments Off on How To Find Images For Your Nonprofit’s Website and Social Media

You don’t need a large budget to make your nonprofit shine with quality images. Invest some times (and maybe a bit of money) and reap the rewards of a more engaged audience and a better image.

SEO Tutorial For Nonprofits: Why SEO is a Balancing Act Between Content and Optimization

March 5, 2020 | Comments Off on SEO Tutorial For Nonprofits: Why SEO is a Balancing Act Between Content and Optimization

SEO (Search Engine Optimization) is a great way to draw a higher amount of quality search traffic to your website. It’s completely free (if you do it yourself) and only requires a bit of knowledge about common keywords and search queries your ideal website visitor uses in order to get started.

The Insider’s Guide to Successful Nonprofit Website Projects

March 3, 2020 | Comments Off on The Insider’s Guide to Successful Nonprofit Website Projects

A bit over 9 years ago, I got my first job out of college at Philadelphia LISC. For the next 5 years at various organizations in Philly and Mexico City, I was entrenched in the business of growing the impact of nonprofits and seeing the immense benefits they provided to the people and communities they […]

The 6 Key Internet Accounts Your Organization Needs to Control

February 27, 2020 | Comments Off on The 6 Key Internet Accounts Your Organization Needs to Control

This is a boring post. But boring is better than a nightmare. And ensuring that your organization has access to these 5 key accounts will prevent you from a nightmare scenario for your business or nonprofit.

What Is Mission-Driven Marketing & Why Is It So Important?

February 19, 2020 | Comments Off on What Is Mission-Driven Marketing & Why Is It So Important?

Arguably the best part of having a mission-driven business or nonprofit is making a real difference and reaping the positive feeling of supporting something greater than yourself. Sure, there are plenty of monetary benefits to mission-driven marketing that we’ll get into, but be sure to remain authentic and remember the reason why you wanted to support the cause in the first place.

The Ultimate Guide For Creating A Beautiful, Functional, Nonprofit Website. Coming Soon.

February 6, 2020 | Comments Off on The Ultimate Guide For Creating A Beautiful, Functional, Nonprofit Website. Coming Soon.

February 6, 2020 What to expect in the non-profit guide The guide is meant to be useful for nonprofit employees and leadership no matter their technological savviness or experience. It covers all the steps I typically take with my clients to ensure a web design process goes smoothly. It also provides insight on how to […]

How To Get More Reach On All Your Social Media Posts

November 4, 2019 | Comments Off on How To Get More Reach On All Your Social Media Posts

Want to get more reach on your social media posts? There’s a couple of really key fundamentals that apply to every social media platform out there. All of these tools are free and they make a lot of money. How do they make that money? By selling ads. Your Eyes Lead to Their Profits The […]

How To Write Good Content on the Internet

July 8, 2019 | Comments Off on How To Write Good Content on the Internet

Writing effective content on the internet is an essential skill in the modern world. Simply being a good writer doesn’t automatically mean you can write well on the internet. There are some pretty fundamental shifts that you need to take into account if you’re writing and hoping that your audience receives what you’re putting out. […]

Video: Why People Really Donate to Your Nonprofit

May 24, 2019 | Comments Off on Video: Why People Really Donate to Your Nonprofit

I’m a potential donor with $20 to spend. What would make me decide to spend this $20 on a donation to you instead of all the other dumb things I could spend 20 bucks on? A lot of nonprofits don’t spend a lot of time thinking seriously about why people choose to give money to […]

Video: Who Needs to Be Involved in a Nonprofit Website Project

May 7, 2019 | Comments Off on Video: Who Needs to Be Involved in a Nonprofit Website Project

I’ll be launching a big nonprofit website and also going be kicking off a couple of new nonprofit projects. It got me thinking a little bit about what it takes to prepare a team for an effective nonprofit project. Process is everything! And, more specifically, making sure that the right people are involved at the […]

100 True Fans is All Your Nonprofit Needs

February 28, 2018 | Comments Off on 100 True Fans is All Your Nonprofit Needs
Activist marching

Your nonprofit doesn’t need a six-figure email list to be successful. Instead, you need a small but passionate following that donates monthly, attends all your events, shares your social media posts, and tells their friends about you.

Why a Call to Action is Important for Your Website

August 1, 2016 | Comments Off on Why a Call to Action is Important for Your Website

If you aren’t specifically asking your visitors to take an action, don’t be disappointed when they don’t.