A creative web company
Nonprofit
My work tends to be split evenly between nonprofits and small businesses. Both of these are fundamentally the same in a lot of ways when it comes to things like marketing, websites, and an online presence. Essentially, both are trying to connect with their audience, build trust, and have people want to continue to work […]
Most nonprofit websites have way too much content while simultaneously leaving their audience’s key questions unanswered. In order to focus on what matters, aim to answer these four key questions on your website. You can also use these questions in reverse to evaluate whether existing content is necessary. If it’s not directly helping to answer […]
We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.
Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.
It’s a great time to start offering products and services online today, but it could also be a good option to have in the future.
If there’s one thing this virus has shown us, it’s that we need to be able to adapt. So let’s adapt.
The little update banners we put up the first few weeks were a nice first step, but since this new normal is here to stay, we have to go much further than that. We need to turn our websites into vibrant digital storefronts. Here’s how.