Nonprofit

Focus is more important than intelligence: how to eliminate distraction

April 5, 2018 | Comments Off on Focus is more important than intelligence: how to eliminate distraction

In this distracted world, the most focused person usually wins. So don’t fight distraction out of a sense of guilt or obligation. Instead, see it as low-hanging fruit: the easiest opportunity to improve your impact and get ahead.

100 true fans is all your nonprofit needs

February 28, 2018 | Comments Off on 100 true fans is all your nonprofit needs
Activist marching

Your nonprofit doesn’t need a six-figure email list to be successful. Instead, you need a small but passionate following that donates monthly, attends all your events, shares your social media posts, and tells their friends about you.

How to use LastPass to securely simplify your life

February 15, 2018 | 3 Comments

Don’t be a liability to yourself and others—get a password manager like LastPass so you can start using secure, unique passwords for all of your important accounts.

Humanized web development

November 16, 2016 | Comments Off on Humanized web development

I decided to learn web development, largely driven by the belief that getting a website built or fixed shouldn’t be a painful process.

Why a call to action is important for your website

August 1, 2016 | Comments Off on Why a call to action is important for your website

If you aren’t specifically asking your visitors to take an action, don’t be disappointed when they don’t. 

Effective social media marketing with limited time

July 19, 2016 | Comments Off on Effective social media marketing with limited time

Despite spending valuable creative energy every week typing witty tweets and profound blog posts, your engagement rates leave a lot to be desired. Here are six tips to focus your social media marketing strategy to better engage your audience without exerting much effort.

Audience first: your website isn’t about you

June 30, 2016 | Comments Off on Audience first: your website isn’t about you

Focusing on client needs first will position you as an authority in your field, rather than a business person struggling to make a sale. Your needs as a business owner are closely linked to the needs of your clients. When you focus on their needs first, your needs are often met as a result—but that doesn’t work in reverse.