Tribe 12

Tribe 12 is a vibrant, fun, and just-the-right-amount-quirky organization to helping people meaningfully connect with Jewish communities in the Philly Area. They’re here to help people find whatever they’re seeking, even if it means referring them to another organization or community.

I’ve had the joy of working with them for the past 3-4 years under a website care plan. In 2020, when they shuffled around some of their online services, they were able to free up some budget for a redesign. We originally were planning a lighter project, but their whole team brought such good energy and engagement, I decided to make it a total redesign/rebuild.

Even though I was already quite familiar with their work, we took the time to go back to square one to dive into who they are and what they’re trying to accomplish. In projects like these with longtime clients, it’s important to bring “beginners mind” rather than assuming I already know what they want/need. We ran a discovery meeting where their team generated a ton of fresh ideas that helped push the eventual design in a fun new direction.

The new website helps better capture their creative, fun spirit and elevates the value of the community they’ve built.

Awesome working with you, Tribe 12!