The Project
At their campus in Columbia, NC, Pocosin Arts School of Fine Craft connects people to lifelong learning through the arts. They offer both online and in-person workshops in a variety of modalities such as ceramics, jewelry, metal, and mixed media. They also curate a gallery on their campus in Columbia, NC.
The previous Pocosin Arts website was 13 years old and was not particularly engaging or user-friendly by current standards. It relied on an outdated CRM platform for workshop registrations that confused and frustrated users.
The Solution
We partnered with Pocosin Arts to design a new website that functions as a powerful, multi-purpose tool that attracts new students, streamlines the registration process, and enhances the organization’s online presence.
Our goal was to simplify the user experience for both visitors and the people at Pocosin who will be maintaining this site. For visitors, we made sure navigation was intuitive, registering for a workshop was seamless, and the entire experience pleasurable. For Pocosin, we employed a user-friendly backend, ensuring that adding a blog post or editing a workshop would be a breeze.
The Outcome
One of the standout features of the new Pocosin Arts website is the streamlined workshop registration process, expertly built using WooCommerce. This robust e-commerce solution replaced an outdated third-party platform, offering a smooth and user-friendly experience from start to finish by allowing attendees to pay and register on the site.
