What started as a workout class in Katie’s living room grew into a thriving KG Strong community, based in the Bok Building in South Philly. One of Philly’s only female-owned and powered strength training studios, they “prioritize strength training to enhance your life outside our walls.”
I’ve been supporting Katie’s previous site for a couple of years when she decided it was time for a complete overhaul. I did the design and development while Becky tackled the copywriting. Our main focus was to make her website more conversational to fit the brand personality. We did this by ensuring each bit of copy fit the KG Strong message, no matter how small, to make sure it sounded like it came straight from her mouth. We also did this by improving the navigation of her site, to make sure it was more intuitive to a visitor.
If you’re interested in kettlebell-focused, functional workouts that empower you to be your best self inside and outside of the gym, consider checking out KG Strong!