small business

Effective Social Media Marketing with Limited Time

July 19, 2016 | Comments Off on Effective Social Media Marketing with Limited Time

Despite spending valuable creative energy every week typing witty tweets and profound blog posts, your engagement rates leave a lot to be desired. Here are six tips to focus your social media marketing strategy to better engage your audience without exerting much effort.

Audience First: Your Website Isn’t About You

June 30, 2016 | Comments Off on Audience First: Your Website Isn’t About You

Focusing on client needs first will position you as an authority in your field, rather than a business person struggling to make a sale. Your needs as a business owner are closely linked to the needs of your clients. When you focus on their needs first, your needs are often met as a result—but that doesn’t work in reverse.