small business
Despite spending valuable creative energy every week typing witty tweets and profound blog posts, your engagement rates leave a lot to be desired. Here are six tips to focus your social media marketing strategy to better engage your audience without exerting much effort.
Focusing on client needs first will position you as an authority in your field, rather than a business person struggling to make a sale. Your needs as a business owner are closely linked to the needs of your clients. When you focus on their needs first, your needs are often met as a result—but that doesn’t work in reverse.