Whipped Bakeshop

The Project

Whipped Bakeshop is a high-end, appointment-only bakeshop located in the Fishtown neighborhood of Philadelphia.

We were hired to build the new site in 2020 in the middle of the COVID lockdown. They had already shifted their operations to appointment-only, but now their website needed to serve as their only storefront for customers. They were rolling out new branding and needed a website to help them standout among a crowded industry that was further strained by the lockdown restrictions.

The Solution

We collaborated closely with Zoë and Brennen to create a website that conveys beauty and excitement across the site, from the aesthetics to the user experience. We developed a highly-customized checkout process on the WooCommerce platform to allow users to order for pickup or delivery based on availability and turnaround time.

The Outcome

From an analytics perspective, we saw dramatic improvements: the average session duration increased from 1:38 on their old site to 2:29, pageviews per session increased by 90% and the bounce rate decreased 25%. In just the first 3 weeks after the launch, they received 167 e-commerce orders, 118 custom cake inquiries, and 23 wedding cake inquiries.

Visit Whipped Bakeshop