Practical Energy Solutions


LOCATION: West Chester, PA

PROJECT DATE: November 2016 – March 2017

SERVICES: Website design and development, copywriting services.

FEATURES: WordPress CMS, responsive design, new client form, high-speed page loading. 

Practical Energy Solutions is an independent energy consulting firm based in West Chester, PA and a fellow member of the Sustainable Business Network. They offer a wide range of energy services aimed at helping business, institutional and municipal clients cut their energy costs through audits, evaluations, certifications, and turnkey services.

We built a clean, informative website to achieve these goals:

  • Encourage target audience to contact Practical Energy Solutions for consulting services.
  • Position Practical Energy Solutions as the most technically-advanced, creative, and trustworthy energy consultants in the Greater Philadelphia Area.
  • Distinguish Practical Energy Solutions from “regular” engineering and energy consulting firms.
  • Provide answers to common client questions.
  • Highlight primary services and information, and link to additional services and information further in the site.
  • Be fully accessible from any desktop or mobile device.
  • Attract new visitors from search engine traffic.
  • Establish credibility by strategically placing testimonials and case studies throughout the site.
  • Present a clean, professional design that makes potential clients feel both secure and inspired.

I’ve continued to support their online marketing since lauching in March 2017 through a Website Care Plan.

Practical Energy Solutions recently moved into the top spot on Google for “Philadelphia Energy Consultant,” their most sought after SEO keyword.