Crossroads Community Center is a small but dynamic faith-based community center in North Philadelphia led by Pastor Juan Marrero. Working out of two rowhomes they offer afterschool programs, food pantries, summer camps, prison ministry and more.
I’ve been familiar with their work for a long time because of their connection to the Mennonite Church and was excited to help them rebuild their website to expand their message and increase donations.
Like many other faith-based nonprofits, their long-time core donors are aging. They need to expand their network of support from younger folks. The website was designed to resonate with the interests and values of younger supporters while still retaining the strong support of their core donor churches.
Within a few weeks of promoting the new website, they told me they received a couple new thousand dollar donations through the site!