Video

Overcoming Insecurity is a Superpower

December 15, 2019 | Comments Off on Overcoming Insecurity is a Superpower

Thankfully I’m not worried about that happening anymore… but it’s taken a long time to build up the confidence to actually feel like I belong in this space. The Veil of Normalcy When you’re feeling insecure, you feel like the only way to get by is to hide behind a veil of normalcy. At least […]

Setting Unrealistic Expectations For Your Business Guarantees Unhappy Clients

July 29, 2019 | Comments Off on Setting Unrealistic Expectations For Your Business Guarantees Unhappy Clients

The worst thing that small business owners do to shoot themselves in the foot is to overpromise on their websites and other marketing materials. For some reason, many business owners think they need to act like they’re the very best at everything they do, but it’s a risky strategy. When our expectations are sky high […]

Swinging For The Fences

July 1, 2019 | Comments Off on Swinging For The Fences

Back when I was seven or eight years old, I played Little League baseball. One day I walked up to the plate and crushed a grand slam home run. There were no fences, and it probably wasn’t that impressive of a hit, but the other team wasn’t able to get the ball back into the […]

Video: Why People Really Donate to Your Nonprofit

May 24, 2019 | Comments Off on Video: Why People Really Donate to Your Nonprofit

I’m a potential donor with $20 to spend. What would make me decide to spend this $20 on a donation to you instead of all the other dumb things I could spend 20 bucks on? A lot of nonprofits don’t spend a lot of time thinking seriously about why people choose to give money to […]

Video: Who Needs to Be Involved in a Nonprofit Website Project

May 7, 2019 | Comments Off on Video: Who Needs to Be Involved in a Nonprofit Website Project

I’ll be launching a big nonprofit website and also going be kicking off a couple of new nonprofit projects. It got me thinking a little bit about what it takes to prepare a team for an effective nonprofit project. Process is everything! And, more specifically, making sure that the right people are involved at the […]

Video: Optimize for Users, Not Search Engines

April 23, 2019 | Comments Off on Video: Optimize for Users, Not Search Engines

Like all things in life, SEO requires balance. While you’re trying to impress Google’s algorithm and get its attention, don’t sacrifice your users. There are lots of firms out there that will charge you lots of money, go through your site, jam every single nook and cranny they can find with keywords to help you […]