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The key to creating worthwhile content

December 11, 2020 | Comments Off on The key to creating worthwhile content

What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]

Parking tickets

December 4, 2020 | Comments Off on Parking tickets

One morning a few months ago I woke up and took a look outside at my car. Guess what I saw? That’s right. A parking ticket. The automatic reaction when any normal person see’s a parking ticket is anger and confusion. In my case I felt it was justified because I live on a normal […]

The attention economy

December 1, 2020 | Comments Off on The attention economy

We live in an attention economy. The scarcest resource is people’s attention as there is more competing for our finite attention than ever before. So you’re trying to get attention for your business, for your cause, etc. you first need to embrace the fact that nobody inherently gives a shit. Everybody is trying to get […]

Six productivity principals for better work

November 23, 2020 | Comments Off on Six productivity principals for better work

One of my personal favorite ways to waste time is messing around with shiny new tools that promise to save time. My work schedule has been condensed significantly since my kids’ schools closed down, which has made it more important than ever to wisely use the hours I have available for work. A few weekends […]

Get more done by switching less

August 27, 2020 | Comments Off on Get more done by switching less

Everyday you lose a tremendous amount of productive minutes by switching from one task to the next. Why? Every time you start a new task, you lose precious momentum, energy, and time. This is because you have break the inertia of one task in order to transition into a new one and get those creative […]

The challenge every nonprofit faces

August 17, 2020 | Comments Off on The challenge every nonprofit faces

My work tends to be split evenly between nonprofits and small businesses. Both of these are fundamentally the same in a lot of ways when it comes to things like marketing, websites, and an online presence. Essentially, both are trying to connect with their audience, build trust, and have people want to continue to work […]

The most important skill in business is understanding humans

July 21, 2020 | Comments Off on The most important skill in business is understanding humans

I’m a sensitive introvert by nature, which means I’ve spent my life being (overly) attentive to what other people are thinking and feeling. This orientation towards the world has hindered my career in many moments, but I’ve realized recently that it’s been one of the traits that made my business work, even before I really […]

How much of a runway do you need to start a business?

May 17, 2020 | Comments Off on How much of a runway do you need to start a business?

How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]

Lockdown website revamp part 3: how to build an audience through timely, original content

May 6, 2020 | Comments Off on Lockdown website revamp part 3: how to build an audience through timely, original content

Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.

Lockdown website revamp part 2: selling online now and in the future

April 29, 2020 | Comments Off on Lockdown website revamp part 2: selling online now and in the future

It’s a great time to start offering products and services online today, but it could also be a good option to have in the future.

If there’s one thing this virus has shown us, it’s that we need to be able to adapt. So let’s adapt.

Lockdown website revamp part 1: perfecting your online presence

April 24, 2020 | Comments Off on Lockdown website revamp part 1: perfecting your online presence
spacious-web-design

The little update banners we put up the first few weeks were a nice first step, but since this new normal is here to stay, we have to go much further than that. We need to turn our websites into vibrant digital storefronts. Here’s how.

How to market without feeling slimy

April 20, 2020 | Comments Off on How to market without feeling slimy

On the other hand, most sleazy slimeballs in business have no hesitation marketing themselves. Does your business or nonprofit result in making people happier? Yes? Then it’s your OBLIGATION TO HUMANITY to put it out there so other people can find it and benefit from it. Here’s 5 tips for marketing without feeling slimy: Understand […]

Five easy tips for effective video conferencing

April 9, 2020 | Comments Off on Five easy tips for effective video conferencing

If you’ve found yourself working from home over the past few weeks due to coronavirus, you’re not alone. And if you’re working remotely, you are probably diving headfirst into video conferencing whether you like it or not! You may be used to video conferencing already, but many people are new to this. So if you […]

Working from home with kids during a global pandemic

April 5, 2020 | Comments Off on Working from home with kids during a global pandemic

My kids’ school closed down on Friday the 13th and it’s been JOURNEY since then. I want to talk to all you other working-from-home parents out there. Your kids have interrupted video calls, torn up the house and tested your patience. You almost find your focus before you need to stop to go wipe somebody. […]

How to stay motivated when working from home

March 29, 2020 | Comments Off on How to stay motivated when working from home

It’s hard to find motivation when stuck at home all day. But motivation is overrated. Let’s talk about how we can shrug off the need for motivation and get to work anyway during this uncertain time. The first thing to realize is that motivation isn’t a strategy. Some days you don’t feel motivated, does that […]

Amid in the panic, don’t freeze up

March 19, 2020 | Comments Off on Amid in the panic, don’t freeze up

A couple weeks ago I had a full lineup of projects into the summer, I was looking for airline tickets for a trip in the next few weeks, and had a decent lineup of content ready to roll out. Now that the world turned upside down, it’s hard to plan for next week, let alone […]

Be social on social media

March 12, 2020 | Comments Off on Be social on social media

So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! ? Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]

I’m a terrible sales person

March 3, 2020 | Comments Off on I’m a terrible sales person

I’ve been in business for four years now, and guess what? I’m a terrible salesperson. I’m useless, I’m terrible. I can’t make people buy things that they don’t wanna buy. I hear words like sales and close the deal, and it makes me feel anxious. The beginning of my sales woes The worst job I […]

How to get google reviews for your business

February 11, 2020 | Comments Off on How to get google reviews for your business

When I was younger, my family would take occasional trips to New York City, and often end up in Little Italy for dinner. There were dozens of quality-looking restaurants, but we kept walking. The problem was, they had space. And my mom wanted to find the best. We didn’t have any friends in the area […]

Why a Google business listing is critical for your business

January 30, 2020 | Comments Off on Why a Google business listing is critical for your business

You might have noticed that when you go for a search, how much more information is being pulled out by Google, so you don’t need to actually go to websites. Any business or organization needs to start thinking about how to stand out in the Google universe. And not just focus on SEO and getting people to click on your little blue link.

How to survive networking events as an introvert

January 30, 2020 | Comments Off on How to survive networking events as an introvert

But I learned two things recently that have made networking events tolerable, and sometimes quite enjoyable. First, almost everybody has some level of fear, discomfort, or trepidation around networking events. Maybe excluding the most extroverted freaks among us. So realize that if you feel nervous, so does everybody else. And this ain’t middle school. Most […]

What is a brand?

January 29, 2020 | Comments Off on What is a brand?

*HINT* It’s not your logo, it’s not your products, not your voice, and not even your brand guidelines.

Schedule your energy, not your time

January 23, 2020 | Comments Off on Schedule your energy, not your time

Since I started working for myself, I quickly realized the necessity of effective time management. The most important lesson being, schedule your energy, not your time. How to start scheduling your day around your peak energy hours. The first thing you need to do is figure out when your energy is at its peak. Whether […]

Bring your skills to the market

January 15, 2020 | Comments Off on Bring your skills to the market

So I quickly started listening to podcasts, watching YouTube videos, going through online courses, and reading guides of how do you do this whole business thing? How do you find clients? How do you have a client meeting? How do you write a proposal? How do you decide about pricing? So what you have to […]