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The Key To Creating Worthwhile Content

December 11, 2020 | Comments Off on The Key To Creating Worthwhile Content

What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]

Parking Tickets

December 4, 2020 | Comments Off on Parking Tickets

One morning a few months ago I woke up and took a look outside at my car. Guess what I saw? That’s right. A parking ticket. The automatic reaction when any normal person see’s a parking ticket is anger and confusion. In my case I felt it was justified because I live on a normal […]

The Attention Economy

December 1, 2020 | Comments Off on The Attention Economy

We live in an attention economy. The scarcest resource is people’s attention as there is more competing for our finite attention than ever before. So you’re trying to get attention for your business, for your cause, etc. you first need to embrace the fact that nobody inherently gives a shit. Everybody is trying to get […]

Six Productivity Principals for Better Work

November 23, 2020 | Comments Off on Six Productivity Principals for Better Work

One of my personal favorite ways to waste time is messing around with shiny new tools that promise to save time. My work schedule has been condensed significantly since my kids’ schools closed down, which has made it more important than ever to wisely use the hours I have available for work. A few weekends […]

Get More Done By Switching Less

August 27, 2020 | Comments Off on Get More Done By Switching Less

Everyday you lose a tremendous amount of productive minutes by switching from one task to the next. Why? Every time you start a new task, you lose precious momentum, energy, and time. This is because you have break the inertia of one task in order to transition into a new one and get those creative […]

The Challenge Every Nonprofit Faces

August 17, 2020 | Comments Off on The Challenge Every Nonprofit Faces

My work tends to be split evenly between nonprofits and small businesses. Both of these are fundamentally the same in a lot of ways when it comes to things like marketing, websites, and an online presence. Essentially, both are trying to connect with their audience, build trust, and have people want to continue to work […]