Reposted Feb 17, 2023 My work tends to be split evenly between nonprofits and small businesses. Both of these are fundamentally the same in a lot of ways when it comes to things like marketing, websites, and an online presence. Both are trying to connect with their audience, build trust, and retain followers who will […]
What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]
One morning a few months ago I woke up and took a look outside at my car. Guess what I saw? That’s right. A parking ticket. The automatic reaction when any normal person see’s a parking ticket is anger and confusion. In my case I felt it was justified because I live on a normal […]
We live in an attention economy. The scarcest resource is people’s attention as there is more competing for our finite attention than ever before. So you’re trying to get attention for your business, for your cause, etc. you first need to embrace the fact that nobody inherently gives a shit. Everybody is trying to get […]
One of my personal favorite ways to waste time is messing around with shiny new tools that promise to save time. My work schedule has been condensed significantly since my kids’ schools closed down, which has made it more important than ever to wisely use the hours I have available for work. A few weekends […]
Everyday you lose a tremendous amount of productive minutes by switching from one task to the next. Why? Every time you start a new task, you lose precious momentum, energy, and time. This is because you have break the inertia of one task in order to transition into a new one and get those creative […]
I’m a sensitive introvert by nature, which means I’ve spent my life being (overly) attentive to what other people are thinking and feeling. This orientation towards the world has hindered my career in many moments, but I’ve realized recently that it’s been one of the traits that made my business work, even before I really […]
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.
It’s a great time to start offering products and services online today, but it could also be a good option to have in the future.
If there’s one thing this virus has shown us, it’s that we need to be able to adapt. So let’s adapt.
The little update banners we put up the first few weeks were a nice first step, but since this new normal is here to stay, we have to go much further than that. We need to turn our websites into vibrant digital storefronts. Here’s how.
On the other hand, most sleazy slimeballs in business have no hesitation marketing themselves. Does your business or nonprofit result in making people happier? Yes? Then it’s your OBLIGATION TO HUMANITY to put it out there so other people can find it and benefit from it. Here’s 5 tips for marketing without feeling slimy: Understand […]
If you’ve found yourself working from home over the past few weeks due to coronavirus, you’re not alone. And if you’re working remotely, you are probably diving headfirst into video conferencing whether you like it or not! You may be used to video conferencing already, but many people are new to this. So if you […]
My kids’ school closed down on Friday the 13th and it’s been JOURNEY since then. I want to talk to all you other working-from-home parents out there. Your kids have interrupted video calls, torn up the house and tested your patience. You almost find your focus before you need to stop to go wipe somebody. […]
It’s hard to find motivation when stuck at home all day. But motivation is overrated. Let’s talk about how we can shrug off the need for motivation and get to work anyway during this uncertain time. The first thing to realize is that motivation isn’t a strategy. Some days you don’t feel motivated, does that […]
A couple weeks ago I had a full lineup of projects into the summer, I was looking for airline tickets for a trip in the next few weeks, and had a decent lineup of content ready to roll out. Now that the world turned upside down, it’s hard to plan for next week, let alone […]
So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! ? Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]
I’ve been in business for four years now, and guess what? I’m a terrible salesperson. I’m useless, I’m terrible. I can’t make people buy things that they don’t wanna buy. I hear words like sales and close the deal, and it makes me feel anxious. The beginning of my sales woes The worst job I […]
When I was younger, my family would take occasional trips to New York City, and often end up in Little Italy for dinner. There were dozens of quality-looking restaurants, but we kept walking. The problem was, they had space. And my mom wanted to find the best. We didn’t have any friends in the area […]
You might have noticed that when you go for a search, how much more information is being pulled out by Google, so you don’t need to actually go to websites. Any business or organization needs to start thinking about how to stand out in the Google universe. And not just focus on SEO and getting people to click on your little blue link.
But I learned two things recently that have made networking events tolerable, and sometimes quite enjoyable. First, almost everybody has some level of fear, discomfort, or trepidation around networking events. Maybe excluding the most extroverted freaks among us. So realize that if you feel nervous, so does everybody else. And this ain’t middle school. Most […]
*HINT* It’s not your logo, it’s not your products, not your voice, and not even your brand guidelines.
Since I started working for myself, I quickly realized the necessity of effective time management. The most important lesson being, schedule your energy, not your time. How to start scheduling your day around your peak energy hours. The first thing you need to do is figure out when your energy is at its peak. Whether […]
So I quickly started listening to podcasts, watching YouTube videos, going through online courses, and reading guides of how do you do this whole business thing? How do you find clients? How do you have a client meeting? How do you write a proposal? How do you decide about pricing? So what you have to […]