Writing effective content on the internet is an essential skill in the modern world. Simply being a good writer doesn’t automatically mean you can write well on the internet. There are some pretty fundamental shifts that you need to take into account if you’re writing and hoping that your audience receives what you’re putting out. […]
I’m a potential donor with $20 to spend. What would make me decide to spend this $20 on a donation to you instead of all the other dumb things I could spend 20 bucks on? A lot of nonprofits don’t spend a lot of time thinking seriously about why people choose to give money to […]
I’ll be launching a big nonprofit website and also going be kicking off a couple of new nonprofit projects. It got me thinking a little bit about what it takes to prepare a team for an effective nonprofit project. Process is everything! And, more specifically, making sure that the right people are involved at the […]
This year, use your year-end giving campaign to tell a story that connects with your audience and makes them feel important. Try stepping outside the box, being bold, and closing this year’s fundraising out with a splash.
Your nonprofit doesn’t need a six-figure email list to be successful. Instead, you need a small but passionate following that donates monthly, attends all your events, shares your social media posts, and tells their friends about you.
If you aren’t specifically asking your visitors to take an action, don’t be disappointed when they don’t.