How To

How to Pick the Right Image Type + Size For Your Website

February 4, 2021 | Comments Off on How to Pick the Right Image Type + Size For Your Website

One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]

The Key To Creating Worthwhile Content

December 11, 2020 | Comments Off on The Key To Creating Worthwhile Content

What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]

How To Consistently Come Up With New Ideas For Your Blog

May 29, 2020 | Comments Off on How To Consistently Come Up With New Ideas For Your Blog

We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.

How To Write a Good About Page For Your Small Business

May 15, 2020 | Comments Off on How To Write a Good About Page For Your Small Business

The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.

How To Market Without Feeling Slimy

April 20, 2020 | Comments Off on How To Market Without Feeling Slimy

On the other hand, most sleazy slimeballs in business have no hesitation marketing themselves. Does your business or nonprofit result in making people happier? Yes? Then it’s your OBLIGATION TO HUMANITY to put it out there so other people can find it and benefit from it. Here’s 5 tips for marketing without feeling slimy: Understand […]

Building Your Audience with Gary Vee’s Jab Jab Hook Strategy

April 15, 2020 | Comments Off on Building Your Audience with Gary Vee’s Jab Jab Hook Strategy

Building your audience and inspiring action via social media has never been more critical. As our audiences are all stuck at home, organizations and small businesses are realizing that a strong online presence is no longer a “one day maybe” sort of project. It needs to happen now. But where to begin? One of my […]