How To

27 Things I Learned From 5 Years in Business

May 21, 2021 | Comments Off on 27 Things I Learned From 5 Years in Business

This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]

How To Unlearn Boring

March 16, 2021 | Comments Off on How To Unlearn Boring

We internalize this belief that in order to be successful in business, in running an organization, or in our careers we need to be professional. In this case, “professional” is really just another way of saying boring. It’s the opposite of having a personality, of being unique, of being memorable. Not only is this advice […]

How to Pick the Right Image Type + Size For Your Website

February 4, 2021 | Comments Off on How to Pick the Right Image Type + Size For Your Website

One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]

The Key To Creating Worthwhile Content

December 11, 2020 | Comments Off on The Key To Creating Worthwhile Content

What’s the key to creating worthwhile content as a business owner? Simple, start by answering the questions your clients are already asking you! But how do you know what questions they have? Should you go and post a survey? Not necessary. Here’s a better idea: Keep a Log of Questions Your Clients Are Asking You […]

How To Consistently Come Up With New Ideas For Your Blog

May 29, 2020 | Comments Off on How To Consistently Come Up With New Ideas For Your Blog

We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.

How To Write a Good About Page For Your Small Business

May 15, 2020 | Comments Off on How To Write a Good About Page For Your Small Business

The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.