How To

Tapping the Power of Social Proof

April 28, 2022 | Comments Off on Tapping the Power of Social Proof

Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof.  Social proof is also the most important form of marketing while also being the most difficult to […]

How to Stand Out in Your Industry

August 24, 2021 | Comments Off on How to Stand Out in Your Industry

Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]

The Art of Gathering Useful Feedback

July 5, 2021 | Comments Off on The Art of Gathering Useful Feedback

Getting effective feedback is the key to a successful project. Whether it’s a client, boss, employees, etc. a good feedback process makes a project stronger. When done poorly, however, it can unravel into a never-ending nightmare. A solid feedback process is more than just sending a draft and saying “Let me know if you have […]

27 Things I Learned From 5 Years in Business

May 21, 2021 | Comments Off on 27 Things I Learned From 5 Years in Business

This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]

How To Unlearn Boring

March 16, 2021 | Comments Off on How To Unlearn Boring

We internalize this belief that in order to be successful in business, in running an organization, or in our careers we need to be professional. In this case, “professional” is really just another way of saying boring. It’s the opposite of having a personality, of being unique, of being memorable. Not only is this advice […]

How to Pick the Right Image Type + Size For Your Website

February 4, 2021 | Comments Off on How to Pick the Right Image Type + Size For Your Website

One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]