The Center for Metal Arts is a renowned institution committed to preserving and promoting the art of metalworking. They offer a world-class educational forging program and provide a state-of-the-art facility deeply rooted in the traditions and history of metal arts. To extend their reach to artists, craftspeople, and students both in the U.S. and internationally, the Center for Metal Arts partnered with our team to redesign and develop their website.

The Challenge

The Center for Metal Arts needed a website that could:

  1. Reflect their commitment to quality and craftsmanship in metal arts.
  2. Provide a seamless user experience for class registration.
  3. Offer easy access to their Digital Notebook, a repository of videos and online workshops.
  4. Serve both local artists in Johnstown, PA, and a broader international audience.

The Solution

Design and Aesthetics

The website was designed to be visually appealing while emphasizing usability. One of the unique aspects of the design was its homage to the Center’s location in the historic Cambria Iron & Steel forge shop in Johnstown, PA. The aesthetic elements were carefully chosen to mimic the textures, colors, and ambiance of this historic site, thereby providing a virtual experience that resonates with the physical space where the Center operates.

Custom Class Registration within WooCommerce

Our team developed a custom class registration process integrated within WooCommerce, the popular e-commerce platform for WordPress. This allowed the Center for Metal Arts to manage their class offerings in the same environment where they handle other types of transactions, streamlining administrative tasks.

User Experience and Design

The website was designed to be visually appealing while emphasizing usability. Clear navigation and a responsive design ensure that users can easily find what they’re looking for, whether it’s local workshops or online resources.

Check it out!

The Center for Metal Arts is an awesome organization with lots of unique and interesting metalwork classes. Explore the site and consider making a trip!