The Spacious Blog
October 20, 2021 Update November 15: This position has been filled. Thanks for your interest! I’m looking for a friendly, detail-oriented person to join my small remote team at Spacious, a web design company based in Philadelphia. With the support of few trusted contractors, I’ve been providing web design and website maintenance services for the […]
Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Becky, who was two-communication-managers ago. The organization’s […]
Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]
Getting effective feedback is the key to a successful project. Whether it’s a client, boss, employees, etc. a good feedback process makes a project stronger. When done poorly, however, it can unravel into a never-ending nightmare. A solid feedback process is more than just sending a draft and saying “Let me know if you have […]
You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]
This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]
You don’t need a large budget to make your nonprofit shine with quality images. Invest some times (and maybe a bit of money) and reap the rewards of a more engaged audience and a better image.
SEO (Search Engine Optimization) is a great way to draw a higher amount of quality search traffic to your website. It’s completely free (if you do it yourself) and only requires a bit of knowledge about common keywords and search queries your ideal website visitor uses in order to get started.
A bit over 9 years ago, I got my first job out of college at Philadelphia LISC. For the next 5 years at various organizations in Philly and Mexico City, I was entrenched in the business of growing the impact of nonprofits and seeing the immense benefits they provided to the people and communities they […]
I’ve been in business for four years now, and guess what? I’m a terrible salesperson. I’m useless, I’m terrible. I can’t make people buy things that they don’t wanna buy. I hear words like sales and close the deal, and it makes me feel anxious. The beginning of my sales woes The worst job I […]
This is a boring post. But boring is better than a nightmare. And ensuring that your organization has access to these 5 key accounts will prevent you from a nightmare scenario for your business or nonprofit.
Arguably the best part of having a mission-driven business or nonprofit is making a real difference and reaping the positive feeling of supporting something greater than yourself. Sure, there are plenty of monetary benefits to mission-driven marketing that we’ll get into, but be sure to remain authentic and remember the reason why you wanted to support the cause in the first place.