The Spacious Blog
Most nonprofit websites have way too much content while simultaneously leaving their audience’s key questions unanswered. In order to focus on what matters, aim to answer these four key questions on your website. You can also use these questions in reverse to evaluate whether existing content is necessary. If it’s not directly helping to answer […]
The Most Important Skill in Business is Understanding Humans
I’m a sensitive introvert by nature, which means I’ve spent my life being (overly) attentive to what other people are thinking and feeling. This orientation towards the world has hindered my career in many moments, but I’ve realized recently that it’s been one of the traits that made my business work, even before I really […]
How To Consistently Come Up With New Ideas For Your Blog
We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.
It’s Not Just a Matter of Open vs. Closed for Small Businesses
I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]
How Much of a Runway Do You Need to Start a Business?
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.
2020 Marketing Trends That Make Me Happy
Sure, technology might be turning lots of us into digital zombies, but it’s not all bad out there. Here are some marketing and social media trends that I feel pretty good about.
Clean Desk, Happy Life
The key to creativity and bold thinking is a focused, uncluttered mind. And the key to an uncluttered mind is an uncluttered workspace
How To Get More Reach On All Your Social Media Posts
Want to get more reach on your social media posts? There’s a couple of really key fundamentals that apply to every social media platform out there. All of these tools are free and they make a lot of money. How do they make that money? By selling ads. Your Eyes Lead to Their Profits The […]
Google with Pride, People
Possessing knowledge isn’t that important anymore. Instead, in today’s economy, the most important skill is knowing how to access the information you need for the task at hand. In other words, you need to know how to Google really freakin’ well. Since the internet exploded and Google’s algorithm got super intelligent, almost every answer to […]
Online Marketing Doesn’t Have to Suck
I was doing some competitor research yesterday and was looking at a bunch of digital marketing agencies. There are some good ones, but a lot made me gag. Powerful marketing tools to drive customers to your website! Results-driven methods! Get you on the top of Google! The sites just feel like they’re yelling empty promises […]
Setting Unrealistic Expectations For Your Business Guarantees Unhappy Clients
The worst thing that small business owners do to shoot themselves in the foot is to overpromise on their websites and other marketing materials. For some reason, many business owners think they need to act like they’re the very best at everything they do, but it’s a risky strategy. When our expectations are sky high […]