The Spacious Blog
I got my 35th website care plan client signed on this month! These care plans started off as a tiny source of revenue for clients who needed ongoing help after launching their sites. Over the years they’ve become a foundational aspect of my business. I believe in the value of maintenance, not just build cool […]
How To Unlearn Boring
We internalize this belief that in order to be successful in business, in running an organization, or in our careers we need to be professional. In this case, “professional” is really just another way of saying boring. It’s the opposite of having a personality, of being unique, of being memorable. Not only is this advice […]
Think About Your Audience’s Needs, Then Your Own.
When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it. If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]
How to Pick the Right Image Type + Size For Your Website
One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]
A Little TLC: Why Your Website Needs Maintenance
Just like phones and computers, websites need to be updated every once in a while in order to maintain performance. With every update missed, phones and computers gradually get slower performing basic tasks and running programs. The same goes for websites. When websites are not regularly updated and maintained, performance gradually degrades and it becomes […]
It’s time to redesign your nonprofit’s website, but you don’t know where to start. Here’s my best advice for planning and executing a project that saves you money, avoids common pitfalls, and results in a website you love. Step 1. Define your nonprofit’s goals This is where you get your big picture goals in order. […]
Defining Your Brand and Target Audience as a Nonprofit Organization
A brand’s main goal is to resonate with your target audience’s emotions. So before you can build a solid brand, you need to become deeply familiar with your audience. Otherwise you’ll be shooting in the dark.
How To Stay Motivated When Working From Home
It’s hard to find motivation when stuck at home all day. But motivation is overrated. Let’s talk about how we can shrug off the need for motivation and get to work anyway during this uncertain time. The first thing to realize is that motivation isn’t a strategy. Some days you don’t feel motivated, does that […]
Seven Steps For Remaining Productive While Working From Home
I’ve been working from home for chunks of every week since I opened my business four years ago. And I love it! Sometimes. If you’d asked me my best advice for working from home a couple of weeks ago, it would have been: Don’t do it all the time. I’d found a great rhythm of […]
Amid In The Panic, Don’t Freeze Up
A couple weeks ago I had a full lineup of projects into the summer, I was looking for airline tickets for a trip in the next few weeks, and had a decent lineup of content ready to roll out. Now that the world turned upside down, it’s hard to plan for next week, let alone […]
Finding Your Voice in the Coronavirus Crisis
Everybody is thinking all day long about COVID-19. How can you enter that conversation without following the mainstream narrative everyone else is following? How can you meaningfully add to the conversation?
Be Social on Social Media
So I just had a crazy revelation. Like, you won’t even believe how transcending and mind-blowing this one is…You ready? The secret to getting the absolute most out of social media is by… Being social! ? Who would have thought right? Not like it’s in the name or anything… But, seriously, I’ve been really skeptical […]