The Spacious Blog
Getting effective feedback is the key to a successful project. Whether it’s a client, boss, employees, etc. a good feedback process makes a project stronger. When done poorly, however, it can unravel into a never-ending nightmare. A solid feedback process is more than just sending a draft and saying “Let me know if you have […]
What’s Your Story?
You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]
27 Things I Learned From 5 Years in Business
This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far-from-ready but realized I’d never get things off the ground while working full-time at a […]
I Got My 35th Care Plan Client!
I got my 35th website care plan client signed on this month! These care plans started off as a tiny source of revenue for clients who needed ongoing help after launching their sites. Over the years they’ve become a foundational aspect of my business. I believe in the value of maintenance, not just build cool […]
How To Unlearn Boring
We internalize this belief that in order to be successful in business, in running an organization, or in our careers we need to be professional. In this case, “professional” is really just another way of saying boring. It’s the opposite of having a personality, of being unique, of being memorable. Not only is this advice […]
When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it. If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]
Building Your Audience with Gary Vee’s Jab Jab Hook Strategy
Building your audience and inspiring action via social media has never been more critical. As our audiences are all stuck at home, organizations and small businesses are realizing that a strong online presence is no longer a “one day maybe” sort of project. It needs to happen now. But where to begin? One of my […]
Five Easy Tips For Effective Video Conferencing
If you’ve found yourself working from home over the past few weeks due to coronavirus, you’re not alone. And if you’re working remotely, you are probably diving headfirst into video conferencing whether you like it or not! You may be used to video conferencing already, but many people are new to this. So if you […]
Working From Home with Kids During a Global Pandemic
My kids’ school closed down on Friday the 13th and it’s been JOURNEY since then. I want to talk to all you other working-from-home parents out there. Your kids have interrupted video calls, torn up the house and tested your patience. You almost find your focus before you need to stop to go wipe somebody. […]
Defining Your Brand and Target Audience as a Nonprofit Organization
A brand’s main goal is to resonate with your target audience’s emotions. So before you can build a solid brand, you need to become deeply familiar with your audience. Otherwise you’ll be shooting in the dark.
How To Stay Motivated When Working From Home
It’s hard to find motivation when stuck at home all day. But motivation is overrated. Let’s talk about how we can shrug off the need for motivation and get to work anyway during this uncertain time. The first thing to realize is that motivation isn’t a strategy. Some days you don’t feel motivated, does that […]
Seven Steps For Remaining Productive While Working From Home
I’ve been working from home for chunks of every week since I opened my business four years ago. And I love it! Sometimes. If you’d asked me my best advice for working from home a couple of weeks ago, it would have been: Don’t do it all the time. I’d found a great rhythm of […]