The Spacious Blog
October 20, 2021 I’m looking for a friendly, detail-oriented person to join my small remote team at Spacious, a web design company based in Philadelphia. With the support of few trusted contractors, I’ve been providing web design and website maintenance services for the past 5+ years. As demand has increased, I’ve identified the need for […]
Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Becky, who was two-communication-managers ago. The organization’s […]
Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]
Getting effective feedback is the key to a successful project. Whether it’s a client, boss, employees, etc. a good feedback process makes a project stronger. When done poorly, however, it can unravel into a never-ending nightmare. A solid feedback process is more than just sending a draft and saying “Let me know if you have […]
You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]
This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]
I’m a sensitive introvert by nature, which means I’ve spent my life being (overly) attentive to what other people are thinking and feeling. This orientation towards the world has hindered my career in many moments, but I’ve realized recently that it’s been one of the traits that made my business work, even before I really […]
We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.
I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.
Now is a great time to build an audience through creating timely, original content that your audience will find useful and valuable at any time, not just during the lockdown.