The Spacious Blog
Most nonprofit websites have way too much content while simultaneously leaving their audience’s key questions unanswered. In order to focus on what matters, aim to answer these four key questions on your website. You can also use these questions in reverse to evaluate whether existing content is necessary. If it’s not directly helping to answer […]
I’m a sensitive introvert by nature, which means I’ve spent my life being (overly) attentive to what other people are thinking and feeling. This orientation towards the world has hindered my career in many moments, but I’ve realized recently that it’s been one of the traits that made my business work, even before I really […]
We’ve all been there before, staring at a blank Word doc and not knowing where to start. When it comes to writing blog posts, it doesn’t have to be a chore. A good process makes it much easier. Here’s my approach.
I got a phone call from a plant nursery owner a couple weeks ago. He’s not a client of mine but he wanted some ideas about what to do during this hard time. I mentioned some ideas like curbside pickups, but he’s committed to remaining closed until it’s safe to re-open. The reason? For the […]
How much of a runway do you need to start a business? It would be ideal to do so when: You’re sitting on enough cash to carry you through 6 months You have a long list of customers demanding your services In the middle of a booming economy Well that’s the ideal, but welcome to […]
The most common mistake I see on About pages is believing it’s all about you, the business. It’s not. Even if it’s literally titled “About Us,” it’s really all about your customers—specifically making a genuine connection and making them feel good about being the kind of person who purchases from your business.
This is a boring post. But boring is better than a nightmare. And ensuring that your organization has access to these 5 key accounts will prevent you from a nightmare scenario for your business or nonprofit.
Arguably the best part of having a mission-driven business or nonprofit is making a real difference and reaping the positive feeling of supporting something greater than yourself. Sure, there are plenty of monetary benefits to mission-driven marketing that we’ll get into, but be sure to remain authentic and remember the reason why you wanted to support the cause in the first place.
When I was younger, my family would take occasional trips to New York City, and often end up in Little Italy for dinner. There were dozens of quality-looking restaurants, but we kept walking. The problem was, they had space. And my mom wanted to find the best. We didn’t have any friends in the area […]
February 6, 2020 What to expect in the non-profit guide The guide is meant to be useful for nonprofit employees and leadership no matter their technological savviness or experience. It covers all the steps I typically take with my clients to ensure a web design process goes smoothly. It also provides insight on how to […]
You might have noticed that when you go for a search, how much more information is being pulled out by Google, so you don’t need to actually go to websites. Any business or organization needs to start thinking about how to stand out in the Google universe. And not just focus on SEO and getting people to click on your little blue link.