The Spacious Blog
October 20, 2021 I’m looking for a friendly, detail-oriented person to join my small remote team at Spacious, a web design company based in Philadelphia. With the support of few trusted contractors, I’ve been providing web design and website maintenance services for the past 5+ years. As demand has increased, I’ve identified the need for […]
Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Becky, who was two-communication-managers ago. The organization’s […]
Excellent customer service, trustworthiness, and quality products/services are NOT differentiators. They’re expected. They’re the bare minimum. If you’re an architect, your drawings should be detailed. An accountant? Let me guess: you’re good with numbers. If you’re a restaurant, we can assume the food tastes good. A digital marketer? I assume you’ll get me “results,” as […]
Getting effective feedback is the key to a successful project. Whether it’s a client, boss, employees, etc. a good feedback process makes a project stronger. When done poorly, however, it can unravel into a never-ending nightmare. A solid feedback process is more than just sending a draft and saying “Let me know if you have […]
You’ll consume hundreds of pieces of micro-content today, and you’ll forget about 98% of it by tomorrow. What’ll stick? The compelling stories, the conversations, interactions, text, photos, and videos that fit into a storyline that resonates with your life in some way. As an organization or business, your marketing is going to waste if you […]
This April marked five years since I left my last “real job” at a nonprofit and dove full-time into starting a business. I had just spent about a year self-learning code and basic design in my free time. I felt far from ready but realized I’d never get things off the ground while working full-time […]
If you aren’t specifically asking your visitors to take an action, don’t be disappointed when they don’t.
Focusing on client needs first will position you as an authority in your field, rather than a business person struggling to make a sale. Your needs as a business owner are closely linked to the needs of your clients. When you focus on their needs first, your needs are often met as a result—but that doesn’t work in reverse.
Instead of wasting your time trying to crack the formula (or paying thousands to an “expert” that promises to get you on the front page), focus on making your content relevant, updated, and logically organized.