The Spacious Blog
There is a huge difference in how generations think about donations to nonprofits. Older generations tend to be more institutionally aligned. This means they would repeatedly donate to a particular organization, church, political party, etc. In the younger generations, like millennials and Gen-Zers, donors tend to make donations based on what emotionally resonates with them […]
Social proof is the “I’ll have what he’s having” of marketing. When people are talking about your organization outside of your marketing, unsolicited–be it with friends, with family, or on social media–these are all forms of social proof. Social proof is also the most important form of marketing while also being the most difficult to […]
Do you want more engagement from your audience? Talk to them! Obviously, you cannot talk with every single person individually. Much like you, we’re busy. But you can effectively communicate with them through your blog. By keeping a regular blog–whether you post once a month or once a week–you can keep in regular contact with […]
Most nonprofit websites don’t convert well, which is marketing-speak for “they suck at getting visitors to take any meaningful action.” These websites don’t generate many donations, mailing list sign-ups, new members, or event attendees. Why? Because—generally speaking—most nonprofit websites are all about the organization at the expense of the visitor’s attention and interest. These nonprofits […]
Nonprofits are generally a mess when it comes to password management. In my work as a web designer, it’s a regular occurrence to work with a nonprofit that can’t find critical passwords when we need them. The website hosting account just expired, but nobody’s logged in there since Joanne, who was two-communication-managers ago. The organization’s […]
In this distracted world, the most focused person usually wins. So don’t fight distraction out of a sense of guilt or obligation. Instead, see it as low-hanging fruit: the easiest opportunity to improve your impact and get ahead.
Your nonprofit doesn’t need a six-figure email list to be successful. Instead, you need a small but passionate following that donates monthly, attends all your events, shares your social media posts, and tells their friends about you.
Don’t be a liability to yourself and others—get a password manager like LastPass so you can start using secure, unique passwords for all of your important accounts.
I decided to learn web development, largely driven by the belief that getting a website built or fixed shouldn’t be a painful process.
If you aren’t specifically asking your visitors to take an action, don’t be disappointed when they don’t.