The Spacious Blog
I got my 35th website care plan client signed on this month! These care plans started off as a tiny source of revenue for clients who needed ongoing help after launching their sites. Over the years they’ve become a foundational aspect of my business. I believe in the value of maintenance, not just build cool […]
How To Unlearn Boring
We internalize this belief that in order to be successful in business, in running an organization, or in our careers we need to be professional. In this case, “professional” is really just another way of saying boring. It’s the opposite of having a personality, of being unique, of being memorable. Not only is this advice […]
Think About Your Audience’s Needs, Then Your Own.
When it comes to communicating with your audience, the first thing that you should worry about is what your customer needs, and how you can help them with it. If your sole message is always “buy from me” without providing any value, it’s going to do more harm than good. The fact that you need […]
How to Pick the Right Image Type + Size For Your Website
One of the most common questions people ask me as a web designer is: “How do I choose the right image type for my website?” This is a great question because the size and file type of images can greatly affect a website’s speed and overall appearance. There are many different options to choose from […]
A Little TLC: Why Your Website Needs Maintenance
Just like phones and computers, websites need to be updated every once in a while in order to maintain performance. With every update missed, phones and computers gradually get slower performing basic tasks and running programs. The same goes for websites. When websites are not regularly updated and maintained, performance gradually degrades and it becomes […]
It’s time to redesign your nonprofit’s website, but you don’t know where to start. Here’s my best advice for planning and executing a project that saves you money, avoids common pitfalls, and results in a website you love. Step 1. Define your nonprofit’s goals This is where you get your big picture goals in order. […]
Why a Call to Action is Important for Your Website
If you aren’t specifically asking your visitors to take an action, don’t be disappointed when they don’t.
Effective Social Media Marketing with Limited Time
Despite spending valuable creative energy every week typing witty tweets and profound blog posts, your engagement rates leave a lot to be desired. Here are six tips to focus your social media marketing strategy to better engage your audience without exerting much effort.
Audience First: Your Website Isn’t About You
Focusing on client needs first will position you as an authority in your field, rather than a business person struggling to make a sale. Your needs as a business owner are closely linked to the needs of your clients. When you focus on their needs first, your needs are often met as a result—but that doesn’t work in reverse.
Small Business SEO: You’re Better Than You Realize
Instead of wasting your time trying to crack the formula (or paying thousands to an “expert” that promises to get you on the front page), focus on making your content relevant, updated, and logically organized.